Business Administration: Business Marketing (A.A.)
Department website: https://www.cerritos.edu/business-education/business-administration-and-management.htm
ASSOCIATE OF ART
The Business Administration: Business Marketing A.A. Degree provides students with credentials that are the key to individual self-efficacy and a meaningful career. Mastery of this curriculum will help students lay the groundwork for managerial competence in the global marketplace. Marketing education also helps students understand basic management functions, their interrelationships, and the organization’s competitive niche. There are numerous career opportunities that exist in the Business Field including Industry, Government, and Self-Employment.
Program Student Learning Outcomes
- Students demonstrate effective communication through professional written and oral presentations of marketing materials.
- Students create a marketing plan.
- Students gather and interpret demographic and market data.
- Students identify advertising and marketing trends.
- Students utilize current and emerging technologies for management decision-making.
Program Requirements
| Code Number | Course Title | Units |
|---|---|---|
| Business Core Courses | ||
| BA 100 | Fundamentals of Business | 3.0 |
| BA 132 | Computer Applications for Managers | 3.0 |
| BA 156 | Motivational Presentation Skills for Managers | 3.0 |
| or BCOT 148 | Effective Business Presentations | |
| or COMM 100 | Introduction to Communications Studies | |
| or COMM 130 | Public Speaking | |
| BA 157 | Principles of Public Relations | 3.0 |
| or JAMS 157 | Principles of Public Relations | |
| Degree Specific Courses | 12.0 | |
| International Business (3) | ||
or BA 155 | Introduction to Global Logistics | |
| Advertising (3) | ||
| Marketing (3) | ||
| Sales (3) | ||
| Total Units | 24 | |
Requirements for an Associate of Arts Degree in Business Administration: Business Marketing
Plan A, Plan B, and Plan C: Complete 60 units to include
- the Business Core courses (12 units) and Degree Specific courses (12 units) listed above with a grade of “C” or higher or “Pass.”
- Complete the A.A. Degree General Education requirements for Plan A, or Plan B, or Plan C located in the College catalog.
Notes:
Although many of these courses are transferable, this A.A. Degree is nontransferable. Please see a Business Counselor or the respective department chairperson for additional alternatives.