Academic Catalog

Business Administration: Business Marketing (CERT)

Department website: https://www.cerritos.edu/business-education/business-administration-and-management.htm

CERTIFICATE OF ACHIEVEMENT

The Business Administration: Business Marketing Certificate of Achievement provides students with credentials that are the key to individual self-efficacy and a meaningful career. Mastery of this curriculum will help students lay the groundwork for managerial competence in the global marketplace. Marketing education also helps students understand basic management functions, their interrelationships, and the organization’s competitive niche. There are numerous career opportunities that exist in the Business Field including Industry, Government, and Self-employment.

Program Student Learning Outcomes

  • Students demonstrate effective communication through professional written and oral presentations of marketing materials.
  • Students create a marketing plan.
  • Students gather and interpret demographic and market data.
  • Students identify advertising and marketing trends.
  • Students utilize current and emerging technologies for management decision-making.

Program Requirements

Code Number Course Title Units
Business Core Courses
BA 100Fundamentals of Business3.0
BA 132Computer Applications for Managers3.0
BA 156Motivational Presentation Skills for Managers3.0
or BCOT 148 Effective Business Presentations
or COMM 100 Introduction to Communications Studies
or COMM 130 Public Speaking
BA 157Principles of Public Relations3.0
or JAMS 157 Principles of Public Relations
Certificate Specific Courses12.0
International Business (3)
Introduction to Global Logistics
Advertising (3)
Marketing (3)
Sales (3)
Total Units24

Requirements for a Business Administration: Business Marketing Certificate of Achievement

Complete the Business Core courses (12 units) and the Certificate Specific courses (12 units) listed above with a grade of “C” or higher or “Pass.”

Notes:

Although many of these courses are transferable, this Certificate is nontransferable. Please see a Business Counselor or the respective department chairperson for additional alternatives