Public Relations (CERT)
Department website: https://www.cerritos.edu/jams/
CERTIFICATE OF ACHIEVEMENT
The goals and objectives of the Public Relations Certificate are to prepare majors for college work in upper division Journalism or Mass Communications courses at a four- year institution and to prepare students for entry-level work in the industry as public relations professionals. Students who learn the skill sets offered in the Mass Communications courses will be able to transfer these skills to a variety of career situations that require the ability to gather information from a variety of sources, synthesize or make sense of that information, and report findings to other audiences. They will also gain an understanding and appreciation for advertising, social media, and the rights and responsibilities associated with free speech and expression.
Program Student Learning Outcomes
- Students demonstrate an understanding of the role of the public relations in society.
- Students demonstrate the values of newsworthiness.
- Students develop a portfolio of journalistic stories in multiple formats.
- Students develop and maintain a Wordpress blog and news related content management systems.
- Students edit journalistic stories in various formats.
Program Requirements
| Code Number | Course Title | Units |
|---|---|---|
| Required Core (Select four Courses - 12 Units) | ||
| JAMS 100 | Mass Communications and Society | 3.0 |
| JAMS 101 | Beginning Newswriting and Reporting | 3.0 |
| JAMS 121 | Multimedia Reporting | 3.0 |
| JAMS 157 | Principles of Public Relations | 3.0 |
| or BA 157 | Principles of Public Relations | |
| Elective Requirements | ||
| Select a minimum of 6 units from the following: | 6.0 | |
| Design for Digital Publishing (3) | ||
| Web Design with Flash and Dreamweaver (3) | ||
| Marketing (3) | ||
| Organizational Communication (3) | ||
| News Media Production (3) | ||
| Intermediate News Media Production (3) | ||
| Intermediate Advanced News Media Production (3) | ||
| Advanced News Media Production (3) | ||
| Photo Journalism (3) | ||
or PHOT 130 | Photo Journalism | |
| Introductory Photography (3) | ||
| Introduction to Digital Photography (3) | ||
| Total Units | 18 | |